The Founder Manifesto

We build commercial
infrastructure.

Microsite Studio exists because the traditional agency model is broken. Agencies sell billable hours to satisfy scope; we deploy commercial validation systems to satisfy growth.

Our Thesis

"Traditional agencies sell activities to fill hours. We build infrastructure to scale revenue."

Most B2B startups fail digital validation checks not because their product is bad, but because their digital touchpoints are completely disconnected. A beautiful website that lacks technical tracking is a vanity asset. Google Ads running to a slow page is a capital leak.

We built Microsite Studio around engineering and commercial discipline. We build high-speed static pages, setup strict GA4 conversion triggers, and write founder-led copy that proves credibility. We don't write generic marketing copy. We showcase real proof.

Our Core Beliefs
01

Speed is respect

A startup's runway is finite. Slowness is a capital leak. We manage our sprints with extreme discipline, ensuring our 10-day timelines are respected, with daily updates.

02

Proof over promises

If you cannot verify a claim within 100 pixels of making it, it does not belong on the page. We design systems that lead with context and evidence, replacing slogans with outcomes.

03

Accountable to commercial outcomes

We do not measure success by code pushed or pages designed. We measure by leads captured, sales pipelines optimized, and B2B procurement processes unlocked.

The Framework Logic

Diagnose · Launch · Grow · Advise

Why this path is the only logical route to scaling. Most agencies try to sell you monthly retainers immediately. We refuse. We believe you cannot grow a leaking bucket, and you cannot advise without real operational numbers.

Phase 01 / Technical Audit

01 · Diagnose

We audit your loading speeds, funnel drop-offs, and tracking configurations first. You must stop throwing capital at problems you haven't diagnosed.

Growth Diagnostic →
Phase 02 / Deployment

02 · Launch

We deploy high-speed static-first websites, optimized landing pages, and clean conversion paths within a focused 10-day sprint. Speed beats bloat.

Launch Sprint →
Phase 03 / Optimization

03 · Grow

We manage PPC ad campaigns, optimize conversion layouts, and run content SEO funnels using a growth retainer built for continuous customer acquisition.

Growth Retainer →
Phase 04 / Strategy

04 · Advise

We act as your virtual CMO and technical co-pilot, advising on positioning, marketing hires, pricing structures, and growth bottlenecks.

Growth Advisory →
The Operators

Meet the Founders.

KM Positioning & Conversion Copy

Kirpesh Mishra

BA (Hons) Economics · Kirori Mal College LinkedIn ↗

Kirpesh aligns business metrics with digital copy. Drawing from market economics, he structures landing page hierarchies, details B2B value propositions, and writes strategic case studies that satisfy institutional-grade due diligence.

Founder Insight

"A landing page that explains *what* you do fails. A landing page must explain *who* you help and prove that you can solve their specific bottleneck within 3 seconds. Every word must satisfy B2B due diligence."

NK Technical Architecture & DB

Naveen Kumar

BTech CSE · Jagannath University, Jaipur LinkedIn ↗

Naveen engineers our database integrations and static-first architectures. He specializes in optimizing database index speeds, server role security keys, and building serverless pipelines that achieve sub-2-second load times.

Founder Insight

"Many agencies build bloated, database-heavy websites that take 8 seconds to load on mobile. We engineer lightweight static-first architectures with optimized databases that load in under 2 seconds. Every millisecond saved directly improves conversion rates."

VC Operations & Client Success

Vansh Choudhary

BCA · Maharaja Surajmal Institute LinkedIn ↗

Vansh manages client delivery and internal operations. He translates startup growth objectives into clean execution timelines, ensuring launch sprints remain on-schedule and client communication remains high-context.

Founder Insight

"Slowness is a capital leak. In early-stage startups, runway is finite. We manage our sprints with extreme discipline, ensuring our 7-to-10-day timelines are respected, with daily updates."

AY Quality Assurance & PPC UI

Aman Yadav

BCA · MSIT LinkedIn ↗

Aman executes frontend deployment and Google Ads layout QA. He verifies page behaviors across mobile surfaces, sets up custom UTM campaign parameters, and optimizes lead capture coordinates.

Free Guide: The Launch Readiness Checklist

Get the exact operational audit we use to review startup sites before launch. Includes performance checks, tracking setups, and positioning verification items to ensure your site is built for commercial traction.